Humble Beginnings
Dell’s humble beginnings start with a university student who sells personal computers in his dorm room in Texas. Michael Dell personally assembles computer parts into clones of IBM computers and sells them by mail order. Since this scheme is cheaper, it instantly becomes a success. And by 1986, he dropped out of school and incorporated his business, the Dell Computer Corporation.
Dell advertises through computer magazines targeting buyers who can recognize good quality PC at a low price. And as a result, Dell Computer Corporation became the top brand name in the direct-mail market. This achievement enabled them to open a new office in London and a subsidiary in Canada.